John Merrill


John has more than 20 years of experience focusing on office, industrial, medical and retail properties not only in Indianapolis but in markets across the Midwest, including Indiana, Ohio and Kentucky.

Q & A

with John Merrill

What motivated you to get into commercial real estate?

I started my career as a CPA, which afforded me the opportunity to get a close look at multiple industries. I was drawn to real estate because it is a tangible product that creates an experience for the end user. I also love the fact that each project presents unique challenges and opportunities, which allows me to continually challenge myself to use my creativity to add value for my clients. Finally, I am drawn to the diversity and entrepreneurial spirit of the people in the industry. Every day I get to interact with some truly incredible people.

What are the markets on which you focus and why?

I focus primarily on secondary Midwestern markets, such as Indianapolis, Louisville, Cincinnati, Columbus and Cleveland. I have more than 20 years of previous work experience in all of these markets, and, as a result, have developed outstanding relationships that make it much easier for me to provide meaningful insights and add value to clients. Louisville and Cincinnati’s cultures are influenced by the fact that they are both located along the Ohio River; Cleveland’s culture is influenced by its proximity to Lake Erie and Indianapolis and Columbus are centrally located within their respective states and serve as state capitals. I absolutely love to immerse myself in the culture and history of each city in which I work. All of these markets compete with one another both economically and in collegiate and professional sports, which creates fun and exciting rivalries, but, at the end of the day, the competition makes them all stronger and more viable. While each market has its own unique culture and economic drivers, investors tend to look at them in a very similar manner so by being active in all of these markets, I am able to derive insight, which adds significant value to clients. Over time, I have noticed a tendency for professionals who work primarily in larger markets to overlook the inherent value in these secondary markets, which has hampered their effectiveness. I truly believe that my clients benefit from my genuine love and passion for each and every city that I work in.

Why should investors pay attention to the secondary Midwest markets?

Each of these markets exists for a reason and has stood the test of time. They are resilient, viable, growing markets filled with incredible people and businesses. They also offer much higher yields than primary and coastal markets. For the savvy investor who is willing to invest the time and energy into understanding the nuances of each market, there is the opportunity to consistently earn superior risk adjusted returns.

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We look forward to speaking with you and learning more about your commercial real estate needs and investment goals.

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